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07/Jan/2018

ESAG and Scientechnic meet with Siemens in Masdar City to discuss impactful digitalization in 2018

The Corporate Affairs and Marketing teams of Easa Saleh Al Gurg Group and Scientechnic met with Head of MarCom and Digital Communications for Siemens Middle East to further understand their digital marketing processes.

As partners in region, the focus of the meeting was to discuss a collaborative and supportive way forward in order to leave a strong digital impact in 2018. Using existing digital channels to create online engagement and brand awareness is key. 

The teams also discussed the development of campaigns to highlight joint projects and the innovative Siemens technologies used to positively impact the lives of people in the UAE. The afternoon ended with an interactive tour on the history and contribution of Siemens to the region.

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