26/Feb/2017
Keeping abreast of the latest technological advancements is an important way of retaining the edge Scientechnic has established in the Middle East.
A product training was arranged by Cupra for the Industrial Stock Sales team recently. The aim was to update on Cupra’s current product range as well as new product portfolio. According to Shahzeb Gul, Sales Manager, it is imperative for sales professionals to gain familiarity with the products they are selling, so that their approach towards sales gets more intuitive.
Cupra was established in the early 1990’s and started operations as a small unit, manufacturing lightning protection components in England. It was later acquired by LCC France and renamed ‘Cupra International’. The organization specializes in cable management, conduits, earthing and lightning products and is now targetting the local market.
The training organized in Scientechnic was attended by 25 sales professionals and was focussed on both, specialized and standard projects. Some of the topics covered in the training included:
Scientechnic values the need for all team members to be up to date with technology updates and new innovations.
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